Tory Burch licensed Estée Lauder Companies to create a fragrance & ancillary products. I was Senior Designer, responsible for the implementation of the Signature collection across print, digital and in-store platforms. For subsequent collections I was responsible for creating guidelines, as well as implementations across all platforms. I also supported the 3D Design Director in creating concepts for holiday sets, lipstick packaging, shopping bag, tissue paper and ribbon design. I also designed the book that Estée Lauder used in its first negotiations with Bloomingdale's. Our launch was the biggest fragrance launch in Bloomingdale's history.