At Johnson & Johnson I was part of the redesign of Rembrandt, a premium over-the-counter oral care brand. The Marketing & Sales teams felt strongly in favor of us using silver foil on the cartons for a premium effect. However, silver foil is toxic to the environment and makes the paper unrecyclable. Instead of foil we used a subtler but more responsible Cast & Cure finish for a bit of sparkle & shine.
I helped with logo exploration, all type on the cartons, and illustrations on the whitening kits.