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MARIA PETROVA
  • About
  • Work
  • MEDITATION
  • HEALING
  • Contact

Rembrandt

At Johnson & Johnson I was part of the redesign of Rembrandt, a premium over-the-counter oral care brand. The Marketing & Sales teams felt strongly in favor of us using silver foil on the cartons for a premium effect. However, silver foil is toxic to the environment and makes the paper unrecyclable. Instead of foil we used a subtler but more responsible Cast & Cure finish for a bit of sparkle & shine.

I helped with logo exploration, all type on the cartons, and illustrations on the whitening kits.

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