Founded in 1994 by Consuelo Castiglioni, MARNI gave license to Estée Lauder Companies to create a signature fragrance. I was responsible for domestic & international advertising (print and online) and in-store layouts. I worked with the Visual Merchandising team to create store environments that reflect Marni's whimsical personality using strong prints & shapes. The bottle design was inspired by a bottle Consuelo found at a Paris flea market. I was responsible for directing the retouching of product photography, and bottle and carton designs for future fiscal years (most of them not shown for confidentiality).
I was in charge of creating guidelines for the 2015, 2016 and 2017 collections, including directions for print, digital and in-store use of advertising elements. I also created direct mail pieces, including invites & scented catalog stitch-ins, for Saks Fifth Avenue, Harrod's & Nordstrom.
Photographer: Nick Knight
Model: Raquel Zimmermann
I spent a summer at the incredible Apartment Agency on Crosby St designing this identity for a real estate development in Manhattan. I so miss Stefan's jokes.
These 3 ladies – or rather, one model, Karmen Pedaru, made up 3 different ways – ruled my days & many late nights in the spring of 2014.
For the launch of the Michael Kors Fragrance & Beauty Collection and 3 subsequent collections, I was in charge of guidelines & implementation of all print, web and in-store media in North America and globally. Shown: ads, guidelines, web banners, brochures.
Shot by Mario Testino.
Across, then down:
1: Logo for a construction company
2: Logo for a holistic studies center
3: Logo for a real estate development
4: Logo for a web design company
5: Logo for a translation company
6: Logo for a mangosteen juice company
7: Logo for an Italian restaurant
8: Logo for a dating service
9: Logo for a real estate development
10: Logo for Two Dragons, a soap brand
11: Logo for an architecture studio
12: Logo for the Bahaii Center in NYC
First, a book series — Best American Short Stories, driven on my fascination with the vast, open American landscape.
Second, a book I'm grateful to have played a role in, Annie Leibovitz' Taschen SUMO edition. Bigger than an open New York Times, it sits on a tripod book stand by Marc Newson. I worked on the index, pacing, captions and various book presentations. Jeff Streeper, Annie's in-house designer, did the heavy lifting of color & press work.
Third, a ditty of a book on dreams. Complete creative freedom was nice.
Tory Burch licensed Estée Lauder Companies to create a fragrance & ancillary products. I was Senior Designer, responsible for the implementation of the Signature collection across print, digital and in-store platforms. For subsequent collections I was responsible for creating guidelines, as well as implementations across all platforms. I also supported the 3D Design Director in creating concepts for holiday sets, lipstick packaging, shopping bag, tissue paper and ribbon design. I also designed the book that Estée Lauder used in its first negotiations with Bloomingdale's. Our launch was the biggest fragrance launch in Bloomingdale's history.
On-counter & direct mail pieces advertising MAC Cosmetics seasonal collections. A veritable makeup university, MAC comes out with 24 collections annually in North America alone.
Education is a priority — the lip book is part of a series (also brushes, eye makeup, foundations, cheek products) that I made while there, to be used by makeup artists in-store.
Magazine ad for a MAC Cosmetics sponsorship.
Domus is the premier architecture magazine, pages upon pages of minimalist, gridded bliss. I drew immense inspiration from it as a student. I took on the challenge of casting it in a slightly different light, with the addition of video-inspired imagery, as well as the challenge of rethinking the bilingual hierarchy (Domus is Italian).
While at MAC Cosmetics, I created in-store displays and print materials announcing new collections, such as these event cards for the opening of our 2005 summer collection.
Photographer: Richard Burbridge
At Johnson & Johnson I was part of the redesign of Rembrandt, a premium over-the-counter oral care brand. The Marketing & Sales teams felt strongly in favor of us using silver foil on the cartons for a premium effect. However, silver foil is toxic to the environment and makes the paper unrecyclable. Instead of foil we used a subtler but more responsible Cast & Cure finish for a bit of sparkle & shine.
I helped with logo exploration, all type on the cartons, and illustrations on the whitening kits.
While on the Johnson & Johnson Topical and Oral Healthcare team, I was asked to explore designs for this special launch. I love working with natural & environmental themes, so this was fun for me. Listerine being one of the oldest and strongest American brands, it was an honor to touch it.
It was a privilege to design ads & in-store displays for Zegna's award-winning fragrance.
Hand-bound book (papyrus, Lana paper, ribbon, vellum envelope). It's a redesign of an existing title — I wanted to connect the concept of generosity to the sharing / giving of words. Since hand-written correspondence is now a rarity, I wanted to honor words as the highest form of generosity, costing nothing, sharing what matters most.
An iconic brand with such enormous emotional appeal needed a very precise redesign, a negotiation between dynamic bandage illustrations, science-inspired iconography, and clear product differentiation. We are quite proud of the result. I was Lead Designer, responsible for all stages of the process from many initial brainstorms and proposed redesigns, to the final line-up of all 28 skus (only 6 shown), including press work.
The decorative skus are our first collaboration with a fastion designer (Cynthia Rowley), as well as a Mickey Mouse lisence and patterned bandages. The limited-edition Cynthia Rowley tins sold out in 2 weeks. After some surfer lifestyle research we packaged the waterproof Beach Sport bandages in an air-tight plastic pouch that also fits a smartphone.
These products posed a particular challenge — they are classified in a different section of shelving than the rest of the Benadryl® line. Our task was to tie the regular line’s identity to this outdoors-only, topical series. We succeeded, largely through a much cleaner identity, which communicates the products’ purpose while adding an element of fun and humor to the shopping experience.
I was Lead Designer; the pattern, type treatment & icons are mine. If you look closely, you'll spot a fairy in the pattern ;-)
5x7" mail invites for MAC parties. "Lingerie" was a post-holiday collection, and Diana Ross was a MAC Icon, spring 2005. The Diana invite is double-backed letterpressed + foil stamp, image on vellum. The pictured concept for Lingerie was, alas, too expensive to implement, but it was fun to play with in the early stages.
I spent a blissful year and a half being Art Director for this wellness company. I created a logo, website, business card and overall identity for the brand. So much fun working on a health-related brand.